As a brand design leader, I use design thinking to navigate the business and design processes to bring value for brands in the market and on shelf. I'm fascinated by the impact culture and behavior can influence the best loved brands. Brands are born out of necessity and ingenuity with the power to transform our lives in a way that we can't imagine navigating our world without them—the story they tell becomes mixed with ours and a new relationship takes hold. Connecting the dots between behaviors and insights together with technology to create and shape brand journeys with rich team interactions is where I contribute right away.